“Do you have to be one to cover one? Should editors assign reporters of the same ethnicity or background as their subjects? Is it better, worse or does it even matter?”
I think editors should know their reporters well enough to know what communities they could handle covering.
Based on the story I heard about Professor Reisner’s mistaking “the gifts” for presents in an article about the nativity story, I believe the editor should have made a better judgment call. If an editor knowingly sends a Jewish reporter to cover something as religious as the nativity story, it’s their job to ensure the reporter doesn’t make a mistake because he simply didn’t know better.
I know that there are Jewish people who have a lot of knowledge of other religions. Thus, I definitely believe you can send a person of any culture to cover another culture as long as that person knows about the other culture that the editor is sending them to cover.
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